Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday 16 November 2011

M.LANG: Dancing

Good article here on importance of dance moves, with specific links to various movies highlighting the techniques used in LGaga's Bad Romance; quick excerpt then the full article:
So let us pause briefly to mourn the split of Lady Gaga, not the world's most naturally gifted dancer, from someone who helped her look as if she was: long-term choreographer (and Haus of Gaga creative director, no less) Laurieann Gibson.
For their best work, see the Bad Romance video. The landmark pop release saw Gaga's entire team working at full throttle, but the choreography – which builds 10 key moves into the first five seconds of the first chorus, offers up a whole different set for the chorus's second half, then reinvents it all by the time the next chorus swings around – is a work of art in its own right.

Full article:

Now you too can learn how to dance like Lady Gaga

Lady Gaga may have parted company with the choreographer who came up with her moves, but don't let that stop you from having a go with this helpful guide
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  • As Thom Yorke's moves in the video for Radiohead's Lotus Flower proved, there is a very fine line between a dance routine that suggests surrendering to the spirit of pop at its most euphoric, and a series of physical movements that prompt passersby to dial 999.
    So let us pause briefly to mourn the split of Lady Gaga, not the world's most naturally gifted dancer, from someone who helped her look as if she was: long-term choreographer (and Haus of Gaga creative director, no less) Laurieann Gibson.
    For their best work, see the Bad Romance video. The landmark pop release saw Gaga's entire team working at full throttle, but the choreography – which builds 10 key moves into the first five seconds of the first chorus, offers up a whole different set for the chorus's second half, then reinvents it all by the time the next chorus swings around – is a work of art in its own right.

    Such big, sweeping routines are all very well but sometimes the best choreography, like the best styling, is invisible – as much about striking the right pose as it is about flinging one's arms around. Gaga's videos are full of examples of both, taking in the pat-a-cake handclaps and huge group set-piece climax in Telephone, the "delving through a lucky dip", "windmill" and "now you see me now you don't" hand movements in Poker Face, with that video's "backstroke" movements being balanced two years later by the "breast stroke" choreography of Alejandro. Then there's the "stamping your foot to put out some sort of small fire" moment of Born This Way, and those recurring signature themes: the "eye spy", the monster claw, and so on.
    It's hard to believe all those routines are down to Gibson, but the ones that are will still be performed by Gaga long after the dust of their apparently messy split has settled. In the more immediate future, there could be better news ahead for Gibson. Pop dance routines slipped out of favour in recent years – a cultural atrocity that reached its nadir with the Wanted, who can't fathom that a boyband who don't do dance routines are as useful as an aeroplane that doesn't do flying – but 2012 will bring an arena tour for Steps, a band whose 90s routines were so elaborate that they bordered on sign language. They may not present Gibson with a creative outlet to match Lady Gaga, but they would be grateful for the attention.

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