Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 18 February 2012

Layering in Vids: DMode egs


I've mentioned this quite a few times - and would welcome any egs you come across yourselves as a comment to this post (including URL of any posts on this). I'll mainly ref DMode vids which you can watch from the DVD - there's also a DVD of Corbijn's vids for U2 for you to borrow.
Anton Corbijn is a notable example of a director who makes extensive use of the creative possibilities of the use of multi-layering, as the pics below from various DMode vids [see Wiki] show. However, he often diegetically projects on location rather than edits in afterwards.
A good example of
finding a part of the frame to project within comes with Everything Counts (watch on YouTube), where he uses a freeway underpass to project singer Dave Gahan onto. Earlier in the same vid, he denotes the two instruments in the song intro by using 2 overlapping layers, a neat trick that brings alive performance footage.
The band use Corbijn's video creations as the backdrop to their live performances, as can be seen in the World In My Eyes vid (YouTube).
Stripped (YouTube) has some innovative projected imagery - whenever one band member is in main shot another is frequently projected behind - onto a sheet of glass being held up and walked around by band members, while a TV is also used (and symbolically flamethrowered!); the projections continue over additional mise-en-scene components such as a white van. (Guns'n'Roses' Welcome to the Jungle [YouTube] is another eg of using TV sets with footage of the band within a shot, a neat trick too; in later vids we see Axl destroy TV sets with this old image on; the Don't Cry vid [YouTube] also features such nice postmodern touches: cut from stage performance to a hotel room where this is on TV; the woman in the hotel room holds up a photo of singer Axl Rose + another woman ... and we transition into the scene the photo was taken from!)
In Strangelove 88 [YouTube] we see some of the wider influences Corbijn brings to play - namely the German Expressionism cinema movement/aesthetic [Wiki; nice 4min YouTube vid]: there are echoes of this 1910s/20s (often horror-based) style.
One last eg, and its not DMode/Corbijn...
Pretty Reckless' Light Me Up  is a so-so vid which seems to rely heavily on the attractiveness of the lead singer, and uses the device of having a projector in the room with the singer; the sepia tones are a nice touch, though overall it seemed very basic.

At this stage I don't have examples from you lot, but have seen some extremely promising experimentation underway, where you've looked to find a suitable portion of the frame/mise-en-scene and layered in a low-opacity 2nd shot (often good to take the feathering up quite high, create a ragged edge for the image [unless you're aiming to overlay it on an actual TV] - I'll add some of these, starting with Gina/Jess/nuMusic's She's the One vid as soon as you provide the screenshots

Again, any egs you've come across would be gratefully received...

Rather than a stack of pics, I did a quick vodcast:
(as YouTube remains blocked, here's the description:
As I've kept flagging up the topic of multilayering, and referencing the Anton Corbijn-directed Depeche Mode videos as examples (and as I keep asking you lot to create frequent vodcasts), I thought it'd be useful to gather screenshots of these + render as a vodcast.
I've also drawn upon an example from a Guns'n'Roses video, Don't Cry, of how multiple layers of narrative (or 'meta-narrative') can be created; in this video we cut from performance to a hotel room with this on TV to a photo being looked at in the room (of singer Axl) to the scene the photo was taken from. GnR vids were also notable for self-referential intertextuality - harking back to older GnR vids (also with November Rain, Don't Cry + Estranged forming a trilogy).
So, diegetic projection; using parts of the mise-en-scene to add a layer; using a video scene as TV footage/photo (and vice versa) ... three key tricks to consider.)

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