Another useful site, heavily used by many artists, from the smallest Indie acts to global names, is Instagram...
On August 9, 2012, English musician Ellie Goulding came out with a new music video for her song "Anything Could Happen". The video only contained fan submitted Instagram photographs that used various Instagram filters to represent words or lyrics from the song[63] and over 1200 different photographs were submitted. [Wiki]Today's acts often use trails or teasers for their vids to try and maximise the publicity and media/social media coverage, with Instagram emerging as a key means of doing so.
There is a downside to this, if clumsily handled, but you probably should consider this stratagem yourself!
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| It is possible to reveal too much with supposed trails |
The downside occurs if the 'trails' for a promo vid effectively deny an audience any suprise, or sense of discovery/novelty, when the final vid is actually released:
In 2013, pop stars seem intent on ruining the surprise element of their videos through their various social-media means. Just look at exhibit one: Rihanna. To put it lightly, Rihanna is a fan of the popular photo-sharing site Instagram. She posted 33 (yes, I've counted) "previews" of her recent video for Pour It Up before it was released. So many, in fact, that when I actually watched the clip, it was all too familiar. When I closed my eyes I could see Rihanna's bum, twerking in a puddle. And Twitter was with me, chorusing "Meh, seen it already" and "Blimey, that's an impractical bra". Justin Bieber, meanwhile, has been teasing his latest video, Heartbreaker, on Instagram since July. I can't wait to not watch it. [Sampson, 2013]If you've employed this strategy, post a link to your Instagram account as a comment.
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