Another new twist in the web 2.0/UGC/
convergence mode, this one reflecting the pattern that's seen lyric videos go from fan-made to official releases. The "
former audience" indeed!
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| Headline story on Pitchfork - many more sites/e-zines followed suit |
Depeche Mode, a huge selling act that comes high up concert revenue charts when they tour, have announced that fans can apply to be one of 365 who get to control their Facebook page for a day - a page with 7m followers.
This announcement has helped gain a lot of free, high-profile publicity.
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| The Depeche Mode website, with a right-edge vertical menu |
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| The campaign includes a video, featuring singer Dave Gahan in close-up - notably NOT a low angle; promoting normalcy, not superstardom. |
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| "Hello there, this is Dave" - scruffily bristled, the informal mode of address also helps connote accessibility, a relationship with fans (uses and gratifications...) |
...
Another new twist in the web 2.0/UGC/convergence mode, this one reflecting the pattern that's seen lyric videos go from fan-made to official releases. The "former audience" indeed!
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