Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday 8 August 2017

CONVERGENCE Metal Gear...Video game group's hit single

Pentakill: how a metal band that doesn’t exist made it to No 1

How has a band that doesn’t physically exist, with zero promotion from the music industry, breach the Billboard Top 40 and reach No 1 in the iTunes metal chart?Conceived by California-based gaming gurus Riot Games in 2014, Pentakill exist purely in the imaginations of their creators – and the 100 million global fans of League of Legends, the multiplayer online battle arena game that spawned the band’s members, Karthus the Deathsinger, Yorick, Sona, Olaf and lead guitarist Mordekaiser the Master of Metal.Entirely under the mainstream radar, the band’s new CGI video, Mortal Reminder, notched up more than 3m views in less than 48 hours after its release – and the new album, Grasp of the Undying, seems destined to be a huge success. 

No comments: